The Compass 3-Phased Marketing Strategy

Selling a home needs more than a one-size-fits-all approach. The Compass 3-Phased Marketing Strategy helps homeowners maximize their home's value by generating demand through multiple listing launches, ensuring listings get the attention and offers they deserve. Here's how it works.

Phase 1

Launch as a Compass Private Exclusive

VALIDATE YOUR PRICING STRATEGY

Unlike traditional brokerages that immediately launch your listing to the public – exposing it to negative metrics that impact its value like days on market and price drop history – Compass gives you a head start. We showcase your listing to our network of top agents and their serious clients, allowing us to gather honest feedback on pricing, with time to make adjustments before going public.

Phase 2

Launch as a Compass Coming Soon

Generate Early Demand

Next, we publicly launch your property as a Compass Coming Soon exclusively on compass.com. This allows you to build buyer anticipation and interest while staying protected from days on market and price drops. All inquiries will come directly to me – rather than to agents who pay sites like StreetEasy and Zillow to appear as the listing contact and know nothing about the client or the home.

Phase 3

Launch on All Public Websites

Sell Better

Backed by a validated pricing strategy and early buyer demand, your home is positioned for the best possible sale outcome when it goes live on all public websites. It works! Please reach out to discuss how we'll implement the Compass 3-Phased Marketing Strategy to sell your home.